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Roundtable Event

Singapore — Marketing and Business Leadership Roundtable

11 November 2025
  2:00 PM - 6:00 PM
PwC Office, 7 Straits View, Marina One East Tower, Level 12, Singapore 018936 

 

Designed for Senior B2B Marketers, Founders, and Executives in FinTech, Banking, Financial Services, and Technology

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Join a dynamic community of forward-thinking professionals at the Marketing and Business Leadership Roundtable, where innovative ideas meet actionable insights.

This exclusive platform is designed for leaders and marketers who want to:

  • Collaborate: Exchange knowledge and best practices with industry peers.
  • Inspire: Share challenges, explore fresh perspectives, and ignite innovation.
  • Grow: Gain valuable insights to drive strategic decision-making and enhance leadership skills.
     

Why Join?

  • Engaging Discussions: Dive into thought-provoking conversations led by industry experts.
  • Networking Opportunities: Build meaningful connections with like-minded professionals.
  • Tailored Insights: Address the unique challenges and opportunities in your field.

AGENDA

2:00 pm - 2:30 pm

Registration | Networking Tea & Coffee

2:30 pm - 2:40 pm

Welcome and Community Update

by Payal Raina, Founder, FinTech Marketing Community

2:40 pm - 2:50 pm

Opening Remarks

by Mun Hong Siew, Director, PwC Singapore

2:50 pm - 3:20 pm

Keynote Presentation:

Machines are Customers Too: How AI-First Commerce is Redefining Business Models

Synopsis:
 
What if your next customer isn’t human? In a world increasingly run by AI, machines are rapidly becoming independent economic actors, making buying decisions without human intervention. In her provocative talk, "Machines Are Customers Too," Katja Forbes challenges businesses to radically rethink their approach to customer experience. She unveils how traditional customer journeys, trust-building, and engagement strategies must evolve to accommodate AI-driven agents and autonomous systems as genuine customers. Leveraging her award-winning expertise in CX innovation and her role as Executive Director at Standard Chartered Bank, Katja delivers a compelling vision of the near future: one where the customer is code, and loyalty is algorithmic. This bold session isn’t just speculative. Katja provides actionable frameworks and a clear roadmap, empowering leaders to adapt, innovate, and harness this shift as a powerful engine for growth. Prepare to rethink everything you know about your customers. The future is here, machines are buying.

by Katja Forbes, Head of Client Experience, Insights and Development, Standard Chartered

3:20 pm - 3:50 pm

Panel Discussion:

The Missing Link: AI-first Strategies that change the game

  1. AI and the Future of Trust
  2. From Buzzword to Business Value: Cutting Through the AI Hype in Fintech
  3. Responsible AI: Balancing Innovation and Compliance
  4. From Humans to AI Agents: Rewiring Your Business

Panelist:

  • Mun Hong Siew, Director, PwC (Moderator)
  • Robin Lee, General Manager, APAC, Hawk
  • Sharon Tan, Field Marketing Lead, JAPAC, Oracle Financial Services 
  • Charmaine Athaide
3:50 pm - 4:50 pm

Roundtable Discussion 

  • Smarter Marketing with AI: Leveraging Data & Analytics to Drive Operational Efficiency and Business Growth 
  • Budget Priorities for 2026: Where Are Leaders Investing?
  • Winning Go-to Market Strategies for APAC going into 2026
4:50 pm -4:55 pm
Closing & Wrap Up
4:55 pm - 6:00 pm
Networking Drinks
Paid Members of the FinTech Marketing Community receive a complimentary pass, based on their membership level.
Non-Members book and pay for a pass below.

If you are a marketing professional currently working in FinTech, Financial Services, or Technology and would like to be considered for a complimentary pass, you can apply to join our waiting list by providing your details below.

COMPLIMENTARY MEMBER PASS

Register Here

NON-MEMBER PASS

Book Now

WAIT LIST

Apply Here
VENUE SPONSORED BY
PwC Singapore

Not a Member Yet?

If you are NOT a member and you would like to participate in this event or would like to learn more about the membership options, feel free to reach out to our Community Support Coordinator,  Lesley Sarmiento at lesley.sarmiento@fintechb2bmarketing.com or visit us at fintechmarketingcommunity.com for membership joining options.

We’re excited to share this enriching experience with you and anticipate an engaging evening of networking, knowledge sharing, and camaraderie. Let’s shape the future of fintech marketing together!