This paper assess how financial regulation might be useful to marketers, in order to bring their product or service to market. It will cover:
- Players in capital markets;
- Their roles, relationships and tensions;
- Major themes in regulation, e.g. investor protection, transparency etc;
- Specific rules and categories, e.g. capital rules, market supervision;
- Where change occurs – operational impact, initial costs, technology support and timeframes for change;
- How services and tools can support that process of change;
- Key elements to understand, including positive and negative impacts on different stakeholders.