Course overview and introduction

Get the Blueprint for Account-Based Success.

Unlock the strategies that drive growth, align teams, and deliver unparalleled results. The Account-Based GTM Essentials Certification Workshop equips you with the tools, frameworks, and actionable know-how to optimise your go-to-market strategy for accuracy and measurable impact. This workshop isn’t just about theory—it’s about hands-on, practical learning that can transform the way your business approaches GTM challenges.

Here’s what’s in store:

• Research-Backed Frameworks: Learn how ForgeX’s revolutionary models are transforming account-based marketing.

• The Account-Based Arrow: Leave MQLs behind and adopt a unified data model to drive performance.

• The Account-Based GTM Architecture: Follow a step-by-step guide to designing, optimising, and scaling your GTM strategy.

Aims of the course

Unlock revenue growth with the Account-Based GTM Certification Workshop.

Gain tailored insights, whether you're early in your ABM journey or a seasoned professional, to refine and accelerate your go-to-market approach.

Build practical expertise with hands-on experience using ForgeX frameworks, empowering you to align GTM teams and scale success with confidence.

Research Shows:

“Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.”

Who is the course for?

This certification workshop is tailored for B2B marketing professionals who are ready to take their GTM strategy to the next level, including:

• B2B marketers focused on driving impact through data-driven strategies and precision targeting
• GTM leaders looking to align their sales and marketing teams under a cohesive, account-based strategy that delivers measurable results.
• Demand generation experts aiming to modernise and refine their methods.

Benefits of attending the course

You’ll gain actionable expertise, certification in modern account-based GTM strategies, and the confidence to implement systems that grow revenue and align your teams.

• Actionable Expertise:Learn how to implement modern account-based frameworks and tools that fuel revenue growth. You’ll leave with hands-on experience of ForgeX frameworks, and a toolkit that will help you align your teams and scale success.
• Earn Certification: Achieve recognition for your advanced knowledge and leave with a certificate of completion to showcase your expertise.
• Enhance Team Alignment: Build the confidence to unite your sales and marketing teams around actionable, data-driven systems.
• Drive Long-Term Impact: Implement proven strategies designed for efficiency, precision, and increased ROI—ensuring your efforts help you win more, accelerate deals, and increase customer lifetime value.

Certifications

• Earn a certificate of completion accredited by industry leaders Demandbase and ForgeX, validating your expertise in account-based GTM strategies.
• Highlight your professional growth by adding this certification to your LinkedIn profile and CV, giving you a competitive edge and showcasing your commitment to marketing excellence.