Technology is the backbone of the financial services and FinTech industry and it’s important for marketers and firms/providers to understand the current tech trends that pose challenges and benefits for them and their client base. This report FinTech Marketing and Innocomm surveyed top market leaders in Europe and Africa, and looked at the major changes in the financial market that took place in 2020. With 2021 in full swing, the report also looks to the year ahead, at what FinTech marketers can do to stay ahead of the competition by taking advantage of and preparing for these trends and disruptions.
