Agenda

Registration & Networking Drinks

Welcome Address & Opening Remarks

Payal Raina — Founder — FinTech Marketing Community

Opening Dialogue: Market Conditions and Growth Prospects

Mike Hurle (Moderator) — Global Director — KPMG

Wilson Ng — Head of Mid Market, Lead Generation — Google, Hong Kong

Raphael Jansa — General Manager — FTAHK

Building a Scalable Go-To-Market (GTM) Strategy for FinTech & Financial Services Success
How to design a winning GTM strategy: positioning, pricing, and partnerships.
Overcoming regulatory, customer acquisition, and scaling challenges. Case studies on successful fintech GTM approaches.

Leonard Li (Moderator) — Digital Director — Prudential Hong Kong

Alice Wong — Marketing Director — Airwallex

Guillaime Huet — Director – Sales Greater China — Accenture

John Trotter — Managing Director of Hong Kong and Chief Sales Officer for the Asia Region — KoverNow

Digital Marketing & Demand Generation for FinTech & Financial Services Growth
– Customer acquisition strategies in a highly competitive fintech space.
– Leveraging content marketing, paid ads, and thought leadership for lead gen.
– The role of AI and automation in fintech marketing.

Grace Shao (Moderator) — Proem Communications — Founder and Principal Consultant

Manmeet Malhi — Fractional CMO and Growth Advisor — The Growth Sherpa

Alexander Bowen — Managing Director, Financial Services  

Roundtable Discussion

Mike Hurle (Moderator) — Global Director — KPMG