FINTECH B2B MARKETING BECOMES FINTECH MARKETING COMMUNITY
The Community has rapidly evolved into the go-to platform for business leaders and marketers, and the new brand and enhanced offerings focus even more on supporting innovation, collaboration, and growth.
London, 30 April 2025 — The Fintech Marketing Community, a global award-winning, peer-powered community built by and for marketers and business leaders across financial services, technology, and fintech industries, today launched a new brand and enhanced member offerings that now serve the B2C and B2B sectors.
Launched in 2020, the community is now positioned as the leading Go-To-Market partner for scaling FinTechs as well as unifying financial services and technology firms. With a continued focus on empowering business leaders and marketers, and where innovation meets expertise, the refreshed identity expands the community’s mandate as a source of cutting-edge insights, collaboration opportunities and trusted industry leadership.
The financial services, technology and FinTech sectors continue to experience rapid transformation. Marketing plays a crucial role in driving business growth, brand differentiation and customer engagement. Within the community, marketers and business leaders work together to embrace human-focused challenges and create exciting new opportunities.
The community is long established in the B2B sector, and expanding offerings to include B2C will mean a wider audience will have access to the series of impactful people-centric initiatives, including industry roundtables, exclusive networking events and thought leadership programmes. A broader set of membership tiers will also help individuals, teams, vendors, fintechs, financial services and the academic sector find a membership package that is tailored to meet their own needs and support them in fulfilling their goals and dreams.
Commenting on the rebrand and expansion of the community, Payal Raina, Founder, Fintech Marketing Community, said: “The FinTech marketing landscape is evolving at an unprecedented pace, and our rebrand reflects our deep commitment to supporting and uniting both financial services and FinTech firms under one global platform. With a business-led, peer-powered approach, we’re creating a safe and dynamic space where leaders can connect, share insights, and shape impactful go-to-market strategies. Our enhanced, tailored tiered membership offerings are designed to meet the needs of marketers and businesses at every stage of growth. This transformation is more than a brand refresh—it’s a bold statement of our purpose, our commitment, and our global vision for the future.”
Added David Beer, Head of Banking EMEA at Minna Technologies and Advisory Board Member of the community: “Even as technology advances, marketing and strategy are both human disciplines. The more we learn from each other, the more we advance the cause of helping our industry grow and creating fulfilling careers. Our new look and updated name will carry this vision forward into the next decade.”
Further commented on the Advisory Board, Lucy Heavens, VP Marketing, Salv, “Fintech marketing isn’t just about keeping up, it’s about thinking ahead. This community has always been a brilliant space for sharing ideas, solving challenges together and pushing our industry forward. The new brand reflects that evolution and opens the door to even more collaboration, creativity and real impact across both B2B and B2C.”
Explore our new community website here and join us at the Annual FinTech Marketing Conference in London on 30 April for the celebratory launch event. Register now here.
- Ends -
About FinTech Marketing Community - www.fintechmarketingcommunity.com
The FinTech Marketing Community is an award-winning, global, peer-powered network that unites business and marketing leaders across B2B and B2C in financial services and technology. Our all-in-one comprehensive platform empowers members to expand their professional networks, share insights and best practices, access top-tier training and coaching, and accelerate career growth through a dynamic mentoring program.