Second time in a row FinTech B2B Marketing Founder Recognised in the Innovate Finance Powerlist 2021

With the sole mission of bringing together financial services and technology marketers previously operating in silos, to help simplify the complexity of marketing in the FinTech industry, FinTech B2B Marketing was launched in October 2020 by its Founder, Payal Raina. It proudly continues as a global cross-industry collaboration platform for fintech and financial services marketers in recognising the challenges marketers face.

As the only global peer-to-peer FinTech Marketing community, in over a year since launch in the UK, the community has rapidly grown to over 2,000 supporters and members, across five continents – Europe, North America, APAC, Africa and the Middle East. This positions FinTech B2B Marketing as the leading worldwide community where marketers can connect and develop their careers on a global platform.

Payal Raina, Founder of FinTech B2B Marketing, has once again been recognised in the Women in Fintech Powerlist, in the Marketers and Communicators category. These women are hailed for “commanding the authoritative voice of their organisation, sharing key insights that go beyond traditional media, playing an important role in showcasing the value of FinTech to the world.”

The Women in Fintech Powerlist 2021 shines a spotlight on the women leading innovation in financial services. Now in its 7th year, the Powerlist has increasingly attracted a global audience, resulting in applications and nominations from around the world. The 2021 iteration shines a spotlight on 250 women across 9 categories.

We are so proud that FinTech B2B Marketing Founder, Payal Raina, has once again been recognised in this prestigious list of competitive Marketers and Communicators.

Payal’s expertise, professionalism and success in marketing have been in the making for nearly two decades, as exhibited by her work for global brands like Microsoft, General Electric Capital Solutions, and Barclays Bank (to name a few) in Europe and North America in the past. Along the way she noticed some unconventional truths about marketing within the technology and financial sector. Firstly, the fast-paced nature of the FinTech market landscape and secondly, working in a regulated environment added a huge level of complexity to a marketer’s role when trying to sell financial and tech products – which is very different from a traditional B2B marketing role. For a FinTech marketer, it takes a huge amount of time, effort, and dependencies on external agencies to gather the right tools, insights, and inspiration to develop the right strategic fit for these marketing purposes. To solve those challenges and bridge the knowledge gap, Payal has been a pioneer in founding the very first B2B FinTech Marketing community in the midst of a pandemic two years ago. Hers is a peer-to-peer network built for and by FinTech marketers.

Writing about the Powerlist, Janine Hirt, CEO, Innovate Finance states:

We want the Powerlist to serve as a tool for inspiring the next generation of female leaders. While we are only able to profile a small number of outstanding women in this list, we hope it serves as a testament and a tribute to all the incredible females that are changing the world every day. There is so much more to be done in terms in terms of creating a more diverse and equal sector and society, but today let’s celebrate the great achievement that we have made so far, and continue to drive forward even greater change.”

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About Fintech Marketing www.fintechb2bmarketing.com

The community provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, and to train, learn and develop marketing careers through the mentoring programme in the FinTech sector.

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About Innovate Finance www.innovatefinance.com

Innovate Finance is the independent industry body that represents and advances the global FinTech community in the UK. Their mission is to accelerate the UK’s leading role in the financial services sector by directly supporting the next generation of technology-led innovators.

For press enquiries:

James Norris

Editor, FinTech Marketing

Tel: 07747066442

Email: info@fintechb2bmarketing.com

For press enquiries:

James Norris

Editor, FinTech Marketing

Tel: 07747066442

Email: info@fintechb2bmarketing.com

For further information:

Payal Raina