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The Future of FinTech Marketing: Trends & Predictions For 2026

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The Future of FinTech Marketing: Trends & Predictions For 2026

 

Fin.Tech Marketing Community Launches 4th Annual Predictions Report

New Research Outlines 2026 Priorities for Finance and Technology Marketers to Navigate Disruption and Drive Growth

London, 12 February 2026 – The Fin.Tech Marketing Community, an award-winning, global, peer-powered network that unites business and marketing leaders across B2B and B2C in financial services and technology, today announced the launch of its fourth annual research report, "The Future of FinTech Marketing: Trends & Predictions for 2026."

This extensive report addresses key challenges and emerging trends to help marketers in the complex Fin.Tech industry gain crucial insights into the tools, strategies, and skills that will define success in the coming year. It provides a detailed roadmap for marketing leaders to navigate the dynamic landscape, emphasizing the crucial role of technology, community, and strategic thinking in shaping marketing success.

Key findings from the 2026 report include:

  • AI Continues to Dominate — Artificial Intelligence is now central, becoming an enabling layer that reshapes planning, execution, and measurement, aligning with a move toward predictive analytics.
  • Brand Is Back — Brand rises in value as the market is louder, more crowded, and automated. Trust and clarity become the key differentiators for firms.
  • Hyperpersonalization and GTM Strategy — These trends are tied together, focusing on reaching buyers with the right message at the right time, and smoothly moving them from interest to purchase via tight coordination with sales.

“This report stands out as an objective peer-powered view, developed with input from senior marketing leaders who face these kinds of challenges and seek future solutions every day,” said Payal Raina, Founder of the Fin.Tech Marketing Community. “Our mission is to cut through the noise and hype. The insights here are based purely on the shared experiences, opinion and intelligence of professionals, offering an unbiased and practical look at what it takes to connect, learn, and lead in the fast-changing Fin.Tech landscape.”

The report covers perspectives across financial services, technology, and related firms. It is available now for download.

Download here.

The report findings will be debated and discussed live with senior leaders across the globe on the following dates:

About Fin.Tech Marketing

www.fintechmarketingcommunity.com

The Fin.Tech Marketing Community is an award-winning, global, peer-powered network that unites business and marketing leaders across B2B and B2C in financial services and technology. Our all-in-one comprehensive platform empowers members to expand their professional networks, share insights and best practices, access top-tier training and coaching, and accelerate career growth through a dynamic mentoring program.

With thousands of members across 100+ countries, over 80% are senior C-suite decision-makers from financial services, including banks, broker-dealers, and technology firms, including FinTech, WealthTech, RegTech, InsurTech, PayTech, Crypto, Capital Markets, Trading, Embed, and Open Finance, Buy-Side, and Sell-Side firms.

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For further information & press enquiries:

Nicole Caburnay

Marketing Manager, FinTech Marketing Community

Email: nicole.caburnay@fintechb2bmarketing.com