ON24 Exclusive VIP Roundtable

AI, ROI & the Future of Digital Events: Is This the End in 2026 — or a Smart Beginning?

Session Theme:

Digital events: whether client webinars,  advisor CE sessions, or product briefings — demand significant time and budget. Yet too often, they're treated as one-and-done activities instead of being leveraged as long-term strategic assets.

In this exclusive CMO, closed-door roundtable, senior marketers from financial services firms will explore: 

• How to maximise ROI from digital events through always-on strategies

• Leveraging AI to personalise, repurpose, and scale event content

• Turning webinars into nurturing journeys and sales enablement tools

• The shift from live to hybrid/on-demand formats — what's working now

• Whether we're seeing the "death" of traditional digital events — or the AI-powered rebirth of smarter engagement models

•  6:00 PM – Meet and Greet & Introduction
• 6:30 PM – 8:00 PM – Three-Course Meal Served with Peer-Led Discussion
• 8:00 PM – 9:00 PM – Networking Drinks