A FinTech marketer’s guide to agile

What’s Influencing Buying Decisions in B2B Tech?

This Agile Marketing Playbook designed for FinTech marketers is a practical, no-nonsense guide built for marketing leaders navigating the unique pressures of the FinTech world—tight regulations, cautious buyers, and growing pressure to deliver results fast.

Inside, you’ll find:

• A clear breakdown of what agile marketing is - beyond just sprints and stand-ups
• How it helps you improve marketing effectiveness by focusing on impact, not just output
• Ways to adapt quickly to change without sacrificing compliance or quality
• Tools and frameworks to launch faster, collaborate better, and prove ROI
• Guidance on piloting agile marketing before scaling it across your team

Whether you're refining your strategy or just getting started with agile, this playbook gives you the knowledge and structure to transform how your marketing team works.