B2B Tech Barometer

What’s Influencing Buying Decisions in B2B Tech?

The global technology industry has faced its share of turbulence in recent years, yet tech investment continues to surge. Gartner predicts that global IT spending will hit $5.74 trillion in 2025, marking a 9.3% increase from 2024. With AI adoption accelerating across industries, this growth shows no signs of slowing. However, this rapid expansion comes with increasingly complex buying processes – elongated cycles, more stakeholders, and heightened scrutiny at every stage.

This B2B Barometer explores the key factors shaping IT purchasing decisions in 2025, offering insights for vendors looking to engage and influence decision-makers in an evolving landscape.