This report explores how fintech technology buying decisions are evolving as the market matures. Based on insights from 500 senior decision-makers across banks and fintech companies in the U.S., UK, and Singapore, it highlights the key drivers of technology investments, the typical buying journey, and the factors that influence vendor selection.
The findings show that buyers are moving beyond bold promises and prioritising proven value, compliance, and credible evidence. The report also examines the channels, content, and vendor attributes that build trust and help technology providers stand out in a competitive fintech landscape.