How to Master an Evolved Buyer Journey
Today’s B2B buyer journey is far from a linear and straightforward funnel with buyers spending just 17% of their time meeting suppliers (Gartner), with the rest dedicated to independent research.
The question? How to master this evolved buyer journey? Here’s a sneak preview of the four key components of a successful strategy:
- Problem Identification – Help prospects recognise challenges with valuable insights as per Boomi’s benchmarking tool (see within).
- Solution Exploration – Present your offering in an engaging way, as Scandit does with its Smart Store (see within)
- Requirements Building – Personalise interactions to align with stakeholder needs.
- Supplier Selection – Ensure a consistent, compelling narrative to build trust.
Read more to learn how to ‘be with them when they’re not with you’.