---
title: Making MarTech Pay Off -Future of MarTech Depends on CMO-CIO Relationships (Partners Content)
description: Learn how VIRTUAL EVENTS 2.0 has four sets of workshop-style questions for you to ask yourself as you read through it.
---

[Partner And Member Content ](https://fintechmarketingcommunity.com/partner-and-member)

# [Making MarTech Pay Off -Future of MarTech Depends on CMO-CIO Relationships (Partners Content)](https://fintechmarketingcommunity.com/partner-and-member/making-martech-pay-off-future-of-martech-depends-on-cmo-cio-relationships)

 Written by [Fintech](https://fintechmarketingcommunity.com/partner-and-member/author/fintech) | Mar 9, 2022 12:00:00 AM

As companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective relationship with IT that spans strategy, selection and management. Such a working relationship drives MarTech innovation, capability maturity and higher performance. 

Yet fewer than one out of four marketing organizations has a very effective relationship with IT.

 

[View full post](https://fintechmarketingcommunity.com/partner-and-member/making-martech-pay-off-future-of-martech-depends-on-cmo-cio-relationships)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Fintech"
  },
  "dateModified" : "2025-04-18T06:42:36.807Z",
  "datePublished" : "2022-03-09T00:00:00Z",
  "headline" : "Making MarTech Pay Off -Future of MarTech Depends on CMO-CIO Relationships (Partners Content)",
  "image" : {
    "@type" : "ImageObject",
    "height" : 900,
    "url" : "https://8580337.fs1.hubspotusercontent-na1.net/hubfs/8580337/The-personalization-gap-3%20%281%29.png",
    "width" : 1149
  },
  "mainEntityOfPage" : "https://fintechmarketingcommunity.com/partner-and-member/making-martech-pay-off-future-of-martech-depends-on-cmo-cio-relationships",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Partner"
  }
}
```