Realising the power of virtual events for demand generation (Member Content)

Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful attributes that make them both effective and measurable.

Using the right event tech, marketers can control the brand, the audience experience and the attendee community – and ultimately benefit from the rich data they generate. This eBook explores some of the things we think are important for both marketers and event planners to consider, as they embark on this happy partnership, including:

• How and why events have become an important marketing channel
• Setting up events for demand generation
• Executing seamless event experiences for demand generation
• The importance of follow-up – including on-demand content, lead scoring and conversion tracking