Agenda

Tea & Coffee Registration

Welcome Address & Opening Remarks

Payal Raina — Founder — FinTech Marketing Community

Keynote Speaker: Future-Proofing FinTech – Navigating Growth in a Competitive Market
– Key market trends influencing fintech expansion in APAC and beyond.
– Regulatory shifts, funding landscapes, and customer adoption trends.

Panel: Building a Scalable Go-To-Market (GTM) Strategy for FinTech Success
How to design a winning GTM strategy: positioning, pricing, and partnerships.
Overcoming regulatory, customer acquisition, and scaling challenges. Case studies on successful fintech GTM approaches.

Robin Lee (Moderator) — General Manager APAC — Hawk

Chandrima Das – CEO & Co-Founder — Teleskop Technologies

Mun Hong Siew — Director — PwC

ROUNDTABLE CIRCUIT 1: “Digital Marketing & Demand Generation for FinTech Growth”
– Customer acquisition strategies in a highly competitive fintech space.
– Leveraging content marketing, paid ads, and thought leadership for lead gen.
– The role of AI and automation in fintech marketing.

Moira Ann (Moderator) – Global Senior Marketing Manager – LSEG

ROUNDTABLE CIRCUIT 2: “Bridging the Gap: Unifying Sales & Marketing Metrics for Sustainable Revenue Growth”
– Define shared success metrics
– Reducing friction in lead handoff between marketing and sales
– Pipeline acceleration strategies

Charmaine Athaide (Moderator) – CEO and Founder – Pitch FinTech

ROUNDTABLE CIRCUIT 3: “Winning the FinTech Customer – Acquisition & Retention in a Digital World”

Payal Raina — Founder — FinTech Marketing Community