Katy Howell

CEO

Immediate Future

Katy offers deep insights gleaned from years of expertise in social media marketing.

Recognised as a leading UK authority on social media by notable platforms including BBC News, Reuters, and in publications such as The Times and The Guardian, Katy is celebrated for her pioneering contributions to the industry.

With accolades including being ranked the 4th most influential social media marketing expert and inclusion in the Top performance marketer of the year, her influence is undeniable.

Her vision extends beyond traditional marketing strategies; Katy is dedicated to mentoring the next generation of marketing leaders, sharing her wealth of knowledge through speaking engagements, masterclasses, and guest lectures at prestigious universities. She has co-authored five pivotal books on social media drawing on two decades working with social for large brands and 35+ years in marketing.

At the helm of immediate future (an independent social media agency), Katy uses social data analytics to craft ground-breaking campaigns that resonate within B2B, driving substantial business growth. Her agency’s portfolio boasts collaborations with giants such as Thompson Reuters, HSBC, Sony, Google, Diageo, and Fujitsu, earning accolades for creativity and innovation annually.

Katy’s mission is to elevate fintech brands by shattering conventional social marketing, fostering a culture of creativity and strategic growth that leaves an indelible mark on the digital landscape.