Sharon Tan
Advisory Board Member
Head of JAPAC Field Marketing
Oracle Financial Services
Sharon Tan is the head of JAPAC field marketing at Oracle Financial Services, she oversees the region’s GTM marketing strategy, analysing market potential, competitors, partners, persona and segment needs to define and execute marketing programs based on business priorities.
She also serves on the board of the Fin.Tech Marketing Community as regional chapter co-chair
B2B marketing has been Sharon’s passion for the last 17 years, and she has developed domain expertise in industry marketing working at cloud hyperscalers, SaaS, and technology companies. In the last 11 years at Oracle and NICE Actimize, she has sharpened her domain expertise in financial services marketing, covering topics like AI, cybersecurity, payments, financial crime and compliance, data monetization, and analytics.
Across Sharon’s career, she has also taken on global digital and regional field marketing roles in Asia Pacific and Middle East Africa, mentoring and leading multi-cultural teams spanning Singapore, India and the U.S.
Sharon’s strategic approach to marketing campaigns has been recognized regionally with several awards, including the Market Development of the Year Award from Oracle and the Gold Winner for Integrated Marketing Campaign (B2B) from Marketing Magazine.