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THE ACTIVATION CRISIS: 30 DAYS TO DETERMINE WHETHER YOUR MARKETING INVESTMENT EVER PAYS OFF

Course code – MI101

Course version – Virtual

Teaching hours – Workshop – 2 hours

 

Course overview and introduction:

The Activation Crisis: The 30-Day Journey That Determines Whether Your Marketing Investment Ever Pays Off

Your perfectly acquired customers are experiencing a fraction of the value you promised — and it's killing your unit economics. In this eye-opening session, behavioral design expert Marisa Murgatroyd reveals why the first 30 days post-acquisition make or break your marketing ROI in fintech and financial services. You'll discover the science behind transforming minimal users into power users, learn to identify early warning signals that predict churn vs. expansion, and walk away with an actionable "activation ladder" framework that extends marketing's influence beyond the click. Stop watching your expensive leads ghost you after signup — it's time to own the full journey from acquisition to activation.

What You'll Learn:
  • Why the first 30 days post-acquisition are the most critical predictor of customer lifetime value
  • The behavioral science that transforms minimal users into power users (and how marketing can influence it)
  • The "activation ladder" framework that moves customers from basic usage to full product adoption
  • Early warning signals that predict churn vs. expansion in both FinTech and traditional financial services
  • How to create measurable marketing influence over post-acquisition experiences that directly impact revenue

Programme Details

£199 + VAT – Complimentary for Paid Member

£299 + VAT – For Non-Member sign up for Premium Trial Member  and get a complimentary pass

Dates: 18 February 2025

Venue: Virtual

Time: 2:00 PM UK Time

Click on the button below to sign up for the training programme, and one of our staff members will reach out to you to further discuss your requirements.

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Marisa Murgatroyd

Meet the Trainer

Marisa Murgatroyd

Co-founder, The Experience Group

Marisa Murgatroyd is a behavioral design expert and CEO of Live Your Message & The Experience Group, where she's pioneered the application of neuroscience and gamification principles to digital customer experiences.
 
With $55M in digital product sales and customer success rates 10-30 times the industry standard, she brings a unique blend of proven business results and scientific methodology to experience design.
 
As the daughter of a financial architect, Marisa grew up understanding the complexity of financial services and the challenge of making them accessible and engaging. She's trained over 18,000 professionals in her Experience Product methodology, including teams from leading organizations seeking to transform their customer engagement strategies.
 
Marisa's also the co-founder of Xperiencify, a gamified platform technology, and has presented her methodology at major industry events including Traffic & Conversion Summit and LaunchCon. She specializes in helping organizations move from intuition-based to science-based customer experience design, with measurable improvements in acquisition, activation and retention metrics.

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