How are businesses shaping their channel strategies, execution standards, and AI integration?
Our new benchmark report with Accuracast, built on insights from 100+ senior leaders across FS and fintech, reveals four key trends:
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Broad Adoption, Soft Strategy: 75% use AI regularly, but 44% lack a formal integration strategy.
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Top-of-Funnel Gains: AI boosts production speed and reach, but bottom-of-funnel impact (CAC, retention) trails.
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The 2026 Roadmap: Answer Engine Optimisation (AEO) and ABM dominate near-term investment plans.
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Trust & Governance: 50% actively factor trust risks into their AI programmes to protect brand credibility.
As tools commoditise, execution quality and formal governance will be the true differentiators in 2026.
