Course overview and introduction
This high-impact masterclass gives marketers a full playbook to deliver B2B thought leadership that actually works.
We’ll cover everything from how to find standout content angles, to how to engage execs who’d rather do anything but write, and how to prove ROI when the CFO starts asking questions.
Led by Katy Howell, CEO of Immediate Future, the session gives attendees a practical, proven approach to creating content that converts, even in highly regulated or crowded Fintech markets.
Who should attend
- Fintech or Financial Services marketers at mid to senior levels
- Marketing leaders focused on growth, lead gen, and brand impact
- Content, comms, social, or demand specialists under pressure to show ROI
- Marketing teams working on scaling visibility, launching new products, or pushing into new markets
What you’ll learn
- Why thought leadership matters in Fintech right now
- What’s driving trust and influence in B2B today
- How to find killer content angles that cut through the noise
- How to identify the right internal experts to, and get them involved
- How to turn insight into action with formats that match audience needs
- How to build a content machine without burning out
- How to report on metrics that matter (and ditch the vanity ones)
- How to justify the strategy internally and get the C-suite on side
- How to build your own reputation as a marketing leader
You’ll walk away with templates, conversation starters, AI prompts, measurement frameworks and the confidence to start, scale or refresh your programme right away.
What makes this different
- Delivered by Katy Howell: A leading authority in social-first B2B and content strategy, Katy has helped brands like Thomson Reuters, Fujitsu, google, Bottomline, and Openwork partnership to build high-performance marketing engines rooted in trust and authority. She’s been driving digital transformation in marketing for almost 40 years (21 years in social) and understands the commercial pressure Fintech marketers face today.
- Style and delivery: This isn’t a lecture. Katy’s delivery is energetic, down to earth and packed with real-world examples. It’s interactive, collaborative and practical, designed to help marketers leave with a clear plan, not a page full of theory.
- Tailored to Fintech and FS: With examples, language, and use cases pulled directly from the sector, this session speaks your language and solves your problems. It’s made for marketers with complex propositions, long sales cycles, and pressure to prove performance.
Certifications
- Get certified for the time you dedicate to up-skilling yourself and boosting your knowledge.
- All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV. This advanced course is accredited by FinTech Marketing Community.
