Bright Deepens Fintech Focus by Partnering with the FinTech Marketing Community

London, 4 February 2025 – Bright, a leading B2B strategic marketing consultancy, proudly announces its membership in the Fintech Marketing Community. This strategic move underscores Bright’s dedication to fostering innovation and collaboration, as well as supporting the growth of agile marketing within the fintech industry.

The Fintech Marketing Community, a prestigious global network of business & marketing leaders with its members spread across over 100 countries running chapters across in London, New York, Hong Kong and Singapore serves as an industry forum for knowledge sharing, industry insights, and best practices. By joining this community, Bright will be able to connect and collaborate with senior decision makers across the FinTech sector.

Bright supports marketing leaders to improve their marketing effectiveness with agile marketing strategy, training and activation support. Bright’s team of expert agile marketing practitioners inspire businesses to think and act differently; embrace curiosity and use data insights to continually test, learn and improve, with the customer at the heart of activity. By empowering teams and developing their agile marketing skills, capabilities and ways of working, Bright helps drive tangible business results.

Partnering with the FinTech Marketing Community, Bright offers hands-on agile marketing training — both virtual and in-person — to upskill leaders and marketing teams that want to develop their agile marketing knowledge and skills and have a greater impact in their organisation’s performance.

Payal Raina, Founder of the Fintech Marketing Community, commented: “The Fintech Marketing Community is delighted to welcome Bright as a valued member. Their extensive expertise in agile marketing brings unique value to our community. I’m delighted they’ve also chosen to be our agile marketing training partner, and that our members will be able to collaborate with leading experts who can help them drive the effectiveness of their agile marketing.

“Joining the Global Fintech Marketing Community reflects Bright’s deep commitment to the fintech industry. This partnership allows us to share our expertise in agile marketing training, strategy, and activation while collaborating with other industry leaders. We’re excited to contribute to this thriving network by exchanging knowledge, staying at the forefront of industry trends, and helping shape the future of fintech marketing.” said Zoe Merchant, CEO of Bright.

The partnership comes at a time when the fintech industry is experiencing rapid growth and transformation. By aligning with a global network of innovators and leaders, Bright is poised to amplify its impact on the industry and continue delivering exceptional value to its clients and stakeholders.

Register here to join the FinTech Agile Marketing Training programme in collaboration with Bright Innovations taking place on 26 February in London, UK.  

About Bright  www.brightinnovation.co.uk

Bright is a strategic B2B marketing consultancy focused on peak marketing effectiveness and providing agile marketing training, strategy and activation. Our data-driven, customer centric approach empowers teams to thrive, achieve measurable results, and optimise ROI.
Partner with us for a strategic edge.

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About Fintech B2B Marketing    

FinTech B2B Marketing is an award-winning global peer-to-peer community that brings together a community of specialist business & marketing leaders from the FinTech, financial services and technology industry. It provides its members with a unique platform to build and grow a network of marketing professionals, share insights and best practices, to train and learn and develop marketing careers through the mentoring programme. 

For more information visit: www.fintechb2bmarketing.com 

For further information:

Payal Raina

Founder, FinTech Marketing

Email: payalraina@fintechb2bmarketing.com