Of course, you have created great product. You also must have created an absolutely stunning website.And then you have optimized the content with as much SEO as possible, and also must have added some advanced e-commerce functionalities as well. You must have started a unit with a very strong custom...
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Introduction: My previous introductory article outlined why marketers should take the trouble to study accounting and finance, and explained the similarities and differences between the two disciplines. This second article goes into a bit more detail about why marketing and accounting and finance go...
Even before the Covid-19 pandemic, it was clear from my work with small businesses what exacting challenges such enterprises face when market conditions are dynamic and fast-changing. These challenges are characterised by a high level of uncertainty, with situations that are open-ended, predominantl...
This is the first of a short series of articles on the significance of accounting and finance for marketers working in the financial and technology industry. This article outlines why marketers should take the trouble to study accounting and finance, and explains the similarities and differences bet...