Insights & Resources

AI is redefining digital marketing performance in fintech, enabling CMOs to move faster, deploy budget more effectively, and scale internationally with greater confidence.

Fintech companies set a high bar for data precision. Credit models, risk frameworks, compliance systems: every business-critical function runs on the understanding that incomplete or inaccurate data carries real consequences. That standard rarely extends to GTM. Revenue teams are investing in AI-pow...

One of the trends FinTech marketers say will matter most in 2026 is “building brand differentiators.” But before losing sleep over how to engineer meaningful differentiation, it’s worth acknowledging an uncomfortable truth: buyers rarely perceive meaningful differences between competing brands.

Building the modern revenue growth engine

There was a time when fintech marketing was mostly about speed, disruption, and growth. Today, that is no longer enough. In 2026, fintech buyers are more digital than ever but they are also more cautious. Digital payments are now mainstream in markets like Singapore, where 92% of consumers used a di...

The SaaS Apocalypse or a Martech Renaissance? A Conversation with Scott Brinker Ahead of Fin.Tech Marketing Conference London As we gear up for our annual marketing conference in London this April, I had the pleasure of sitting down with one of the most influential voices in marketing technology, Sc...

Attributed to Angela Yore, CEO of SkyParlour. In the ever-evolving financial landscape, the role of public relations (PR) professionals has become crucial in shifting the narrative around financial services. Historically seen as impersonal and transactional, the industry is experiencing a transforma...

Author: Katie Hayes, Head of Marketing, Ozone API As the payments and financial industries navigate a world increasingly focused on sustainability and ethical governance, the imperative to adopt Environmental, Social, and Governance (ESG) strategies has never been more pronounced. With stakeholders ...

Author: Colleen Judge, Head of Marketing at Matrix Applications & South Street Securities Holdings, Inc. Colleen Judge, Head of Marketing at Matrix Applications & South Street Securities Holdings, Inc.

Author: Matt Robinson, Content Director at Metia Forecasts predict that 90% of the content available on the internet will be generated by AI in some capacity by 2026. It’s a given that marketers will increasingly need to ensure they are effectively set up to keep pace with market innovation as AI co...

Written by Angela Yore, CEO of SkyParlour In the fiercely competitive FinTech landscape, securing top-tier talent is more than just a strategic advantage—it’s essential to long-term success. While many businesses invest heavily in recruitment and employee benefits, too often they overlook a powerful...

Written by Bright In the fast-moving world of FinTech, staying still isn’t an option—especially in marketing. With new technologies, evolving regulations, and shifting customer expectations, FinTech marketers face unique challenges. This is where experimentation comes in. By incorporating deliberate...

Start Early or Struggle Later Written by Christopher G. Fox, Founder / CEO, Ideas-Led Growth

Written by Elena Georgieva, Senior Analyst Relations Consultant

Written by Christopher G. Fox, Founder and CEO, Ideas-Led Growth. Originally published on Ideas-Led Growth and syndicated by permission of the author.

When it comes to revolutionising how financial services are delivered and experienced, the FinTech industry stands at the forefront of innovation, with customer experience (CX) being central to this transformation. Customers are becoming more tech-savvy, and the demand for more personalised services...

Lord Chris Holmes’s opening keynote captivated the audience with his profound insights on technology, FinTech, and the power of inclusion, at our recent FinTech B2B Marketing Conference, which took place in April in London. Holmes, a former Paralympic swimmer with an impressive record of nine gold, ...

Marketing technology (MarTech) has come a long way in the past decade, and few people have observed this evolution as closely as Scott Brinker. Known as the Godfather of MarTech, Scott is a legend who wears multiple hats: he’s the editor of chiefmartec.com, the VP of Ecosystem Platform at HubSpot, a...

Just as every exquisite dish is born from the perfect combination of ingredients, so too is the recipe for B2B marketing success. Crafting the perfect campaign lies not just in the individual elements, but in diligently combining them in pursuit of your objective.

Tell us about your role at LendInvest?

In the rapidly evolving world of digital marketing and advertising, staying up-to-date with the latest trends and obtaining key certifications can give professionals an edge in the fintech marketing industry. These certifications validate your expertise, enhance your credibility and can even lead to...

What top tip would you give to fellow B2B marketers?

Tell us about your role at Acadia?

In the rapidly evolving world of digital marketing and advertising, staying up-to-date with the latest trends and obtaining key certifications can give professionals an edge in the fintech marketing industry. These certifications validate your expertise, enhance your credibility and can even lead to...

The fintech industry is a dynamic and ever-evolving landscape. As a senior-level fintech marketing professional, staying ahead of the curve is essential to maintain relevance and effectiveness in your role. In this comprehensive guide, we’ll provide you with a 10-point checklist of both hard and sof...

Tell us about your role at Matrix Applications:

It’s not just you — we’ve all been inundated by the noise around ChatGPT. Metia research has shown a 295% increase in conversations about AI-generated content over the past 18 months.

Tell us about your role at TradeBridge.

The Fintech B2B Marketing Conference earlier this year offered a glimpse into the wonderful and often complex world of demand generation strategies, bringing together leaders from various industries. With their insights on hand, let’s delve into the core topics that came out of the discussions for e...

Tell us about your role at Ozone API?

In the fintech sector, progress thrives on innovation. At our Fintech B2B Marketing Conference earlier this year, industry experts shed light on a critical challenge – how to effectively develop content strategies that stand out in a sea of information. In the blog post below, we offer a glimpse int...

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Tell us about your role at LSEG (London Stock Exchange Group).

Tell us about your role at Banking Circle

Tell us about your role at BCB Group?

What is “Syncresis,” and how did you come up with it?

Demographics are destinies. Today, 63% of the world population is aged under 40. The population of wealthy individuals is steadily expanding. Many of them are likely to be a party to or are considering, the transfer of substantial wealth for the first time.

Recent estimations indicate that Europe’s forthcoming generations are set to inherit around £2.3 trillion from Baby Boomers in over the next decade. Although some of this wealth will be pledged to charities or siphoned off in taxes, the majority of this vast inheritance will flow into Gen Xers and M...

Fintech, probably, won’t be the first thing that pops into your mind when you hear the word “Ukraine”. But did you know that one of the co-founders of the UK’s fintech giants Revolut Vlad Yatsenko is actually from Ukraine? Another Ukrainian native Max Levchin in 1998 co-founded the company that even...

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AFME’s 3rd Annual European Capital Markets Technology and Innovation Virtual Conference

Many financial services and FinTech firms recognise the need to create a diverse and inclusive culture. But when it comes to Diversity & Inclusion (D&I), so often we hear the question “where do we start?” This is exactly what our 5 part FinTech B2B Marketing webinar series, specially tailored for ma...

The recent Pandemic has seen marketers switch gears, refocus, and redefine their objectives and strategies across all industries. People around the world suddenly had to change their habits, seemingly overnight. The way they have predicted the customer behaviour to interact and consume content has c...

Inclusion and diversity in marketing won’t just happen— it takes deliberate steps from marketers to amplify unheard voices and represent diverse audiences. In this, the third episode in our fice-part webinar series for marketers on D&I, Diversity & Inclusion – Marketing for Social Good – What’s your...

Tell us about your role at RBC Global Asset Management?

Of course, you have created great product. You also must have created an absolutely stunning website.And then you have optimized the content with as much SEO as possible, and also must have added some advanced e-commerce functionalities as well. You must have started a unit with a very strong custom...

While 2020 was an unprecedented disruption, 2021 was said to be a year of a remarkable adaptation as well as transformation. As opportunities are opening up in the FinTech industry, there are a few trends that are going to continue through 2021 and may also drive the financial services industry forw...

There seems to exist a silent, mutual understanding between investors and an investees that their foremost goal and main obligation should be to maximize the short-term returns for all the stakeholders – “no matter what”. Regardless for other factors like the social and environmental impacts their d...

What has become one of the biggest challenges for organizations in recent times, especially with Covid-19, is that all of them were forced to stretch above and beyond themselves in order to make sure that all the personnel within their organization felt included. For example, in the organization’s d...

One of the pain points as a Marketer, especially if you come from a highly regulated industry like Banking or Fintech, is to strike that balance between adhering to the marketing compliance as well as being able to deliver high SEO friendly content to drive traffic, be it online or offline. Regulati...

Artificial intelligence (AI) has been around since the 1950s, but only in the last six years — with the advent of open-source, low-cost cloud computing and storage — has it become useful in solving real-world problems. In that short time, we’ve seen AI find new solutions in a wide range of industrie...

The ongoing pandemic has been a watershed event for businesses and their customers around the world, particularly for the wealth and asset management industry. The crisis is heightening—and speeding up—digital, social, economic, demographic, and regulatory shifts that were already transforming the i...

I was away on holidays for a couple of weeks before Christmas and landed back home on Christmas eve evening; I was feeling nervous hoping my kids Christmas presents would have delivered on time. Thanks to Amazon (or shall I say Santa Claus Amazon!) the gifts arrived right on time, which was a big si...

Today’s marketers are no longer confined to creating campaigns and generating leads and sales. Opportunity exists for the marketers of today to become the CEOs of tomorrow.