Insights & Resources

While 2020 was an unprecedented disruption, 2021 was said to be a year of a remarkable adaptation as well as transformation. As opportunities are opening up in the FinTech industry, there are a few trends that are going to continue through 2021 and may also drive the financial services industry forw...

What is “Syncresis,” and how did you come up with it?

Tell us about your role at BCB Group?

We hosted our inaugural FinTech B2B Marketing Conference back in April. For those who missed the event in person, here is a short video to give you a quick glimpse of the day.

We hosted our inaugural FinTech B2B Marketing Conference in April in London. Watch the main highlights of the conference & check out what some of the attendees had to say about the event – In conversation with FinTech Finance News

Watch the video to find out why leading senior marketers across the globe are keeping themselves on top of their marketing game as part of the FinTech B2B Marketing Community. Join the Movement!

Tell us about your role at Banking Circle

Watch the video to learn how our community members are staying on top of their FinTech B2B Marketing game by joining the FinTech B2B Marketing Community. Don’t get left behind, come and join the movement!

Tell us about your role at LSEG (London Stock Exchange Group).

That’s a wrap! A BIG THANK YOU to ALL our attendees, speakers, and partners who made our inaugural virtual Global Demo Day Conference 2022 such a success. We couldn’t have done it without you. Hope to see you all again next year!

As we gear up for the new year and celebrate the festive season with family and friends, all of us at the FinTech B2B Marketing community would like to wish you a Happy Holiday, a Merry Christmas and a New Year filled with success and prosperity.

Tell us about your role at Finastra?

Watch the key highlights and milestones of the community.

Join Hannah Duncan as she navigates through a sea of cutting-edge innovations, groundbreaking campaigns, and influential minds in the industry. In this vlog, we’ve got our finger on the pulse of the Fintech B2B Marketing Conference, bringing you exclusive behind-the-scenes access and interviews with...

Watch the highlights of this year’s FinTech B2B Marketing Conference showcased 40+ speakers, 400+ registrations, and 18 partners. This event brought together a wealth of insights and industry best practices to help solve your day-to-day marketing challenges

Don’t miss our latest video from Money20/20 Europe, where Payal Raina founder of FinTech B2b Marketing Community discusses the secrets to success in fintech marketing strategies with FinTech Futures

Check out our latest video from Money20/20 Europe, where Payal Raina founder of the FinTech B2b Marketing Community in conversation with Financial IT.

That’s a wrap! A BIG THANK YOU to ALL our attendees, speakers, and partners who made our inaugural virtual Global Demo Day Conference 2023 such a success. We couldn’t have done it without you. Hope to see you all again next year!

The fintech industry is a dynamic and ever-evolving landscape. As a senior-level fintech marketing professional, staying ahead of the curve is essential to maintain relevance and effectiveness in your role. In this comprehensive guide, we’ll provide you with a 10-point checklist of both hard and sof...

Welcome to the FinTech B2B Marketing Community! 🚀 In this exclusive video, meet the faces behind the success stories and learn how we made a positive difference in the lives and businesses of our clients.

Discover the pulse of industry innovation and insight as experts converge at the CMO Roundtable. Hear firsthand accounts from thought leaders, exchange ideas, and gain invaluable perspectives shaping the future of marketing. Engage with a dynamic community where diverse opinions converge, sparking c...

Witness the transformative moments, celebrate the triumphs, and embrace the challenges overcome together. This is more than a journey; it’s a testament to the power of community spirit and the profound impact of collective endeavour. Experience the essence of our shared narrative, where every step f...

Discover the power of real experiences! Dive into our customer testimonials and witness firsthand the impact of our products/services on people’s lives. From heartfelt stories to genuine feedback, find out why our customers keep coming back for more.

Embark on a captivating journey through the highs, lows, and defining moments that have shaped our company’s narrative. From humble beginnings to remarkable achievements, our story is a testament to resilience, innovation, and unwavering dedication.

Scott Brinker, known as the Godfather of Martech, recently engaged in a thought-provoking discussion with Payal Raina, the founder of the FinTech B2B Marketing community. As the editor of Chiefmartec.com and VP of Platform Ecosystem at HubSpot, Scott shared his insights on the latest trends, the evo...

Take a look at the highlights video from FinTech Futures put together the highlights of the FinTech B2B Marketing Conference on 23 April 2024 at the Leonardo Royal St Paul’s in London Sharing the thoughts from Payal Raina, founder, FinTech B2B Marketing; Lisa Addison, growth director, Cognizant; Nic...

Watch what community members say about the most underused buzzwords. These fintech and marketing experts gave the slate of things they thought needed more attention, both for the benefit of the industry and for you the viewer.

Dive into the exciting highlights from the FinTech B2B Marketing Conference! 🚀

Here’s a sneak of what our distinguished speaker, Jessica Lyn Zall, Chief Marketing Officer at Car IQ Inc., has to say about her upcoming session on the topic – How brands having ‘Purpose’ as a driver of business growth has gone from aspiration to strategic business priority.

Watch Payal Raina, founder of Fintech B2B Marketing, discusses the peer-to-peer group’s mission — to break down silos between TradFi firms and financial technology firms, to create greater collaboration and learning opportunities for marketers. In this interview, conducted by TABB Group CEO Bruce Mo...

“It feels like a community.” Come and hear what our members say about our community. FinTech Finance were recently at the 2024 Fintech B2B Marketing Community Conference in London and gathered some of the attendees’ thoughts. Our conference certainly has a niche focus but as these guests tell us, wh...

Discover the best moments from the Fintech Marketing Global Awards 2024! Our highlights video captures the excitement, innovation, and celebration of excellence in the fintech marketing space. From inspiring keynotes to groundbreaking campaigns, see how industry leaders are shaping the future of fin...

Join us as we reflect on an incredible year of collaboration, innovation and growth in 2024. From empowering marketing leaders to fostering meaningful connections, discover how we’ve advanced together as a global community and set the stage for an even brighter future. Right from having our chapters...

In the fintech sector, progress thrives on innovation. At our Fintech B2B Marketing Conference earlier this year, industry experts shed light on a critical challenge – how to effectively develop content strategies that stand out in a sea of information. In the blog post below, we offer a glimpse int...

Tell us about your role at Ozone API?

The Fintech B2B Marketing Conference earlier this year offered a glimpse into the wonderful and often complex world of demand generation strategies, bringing together leaders from various industries. With their insights on hand, let’s delve into the core topics that came out of the discussions for e...

Tell us about your role at TradeBridge.

In the rapidly evolving world of digital marketing and advertising, staying up-to-date with the latest trends and obtaining key certifications can give professionals an edge in the fintech marketing industry. These certifications validate your expertise, enhance your credibility and can even lead to...

Tell us about your role at Acadia?

What top tip would you give to fellow B2B marketers?

In the rapidly evolving world of digital marketing and advertising, staying up-to-date with the latest trends and obtaining key certifications can give professionals an edge in the fintech marketing industry. These certifications validate your expertise, enhance your credibility and can even lead to...

Tell us about your role at LendInvest?

1. Tell us about your role

Just as every exquisite dish is born from the perfect combination of ingredients, so too is the recipe for B2B marketing success. Crafting the perfect campaign lies not just in the individual elements, but in diligently combining them in pursuit of your objective.

Marketing technology (MarTech) has come a long way in the past decade, and few people have observed this evolution as closely as Scott Brinker. Known as the Godfather of MarTech, Scott is a legend who wears multiple hats: he’s the editor of chiefmartec.com, the VP of Ecosystem Platform at HubSpot, a...

Lord Chris Holmes’s opening keynote captivated the audience with his profound insights on technology, FinTech, and the power of inclusion, at our recent FinTech B2B Marketing Conference, which took place in April in London. Holmes, a former Paralympic swimmer with an impressive record of nine gold, ...

When it comes to revolutionising how financial services are delivered and experienced, the FinTech industry stands at the forefront of innovation, with customer experience (CX) being central to this transformation. Customers are becoming more tech-savvy, and the demand for more personalised services...

Author: Katie Hayes, Head of Marketing, Ozone API As the payments and financial industries navigate a world increasingly focused on sustainability and ethical governance, the imperative to adopt Environmental, Social, and Governance (ESG) strategies has never been more pronounced. With stakeholders ...

Nothing speaks louder than the voices of our incredible community! Hear firsthand from one of our valued members about how this partnership continues to drive impact, innovation, and growth year after year. Watch the video below.

February 2025’s episode is all about the ongoing developments in European T+1, the focus on Reddit in capital markets for sentiment analysis and finreg changes in the US.

The January 2025 episode covers the changes to US finreg incoming, UK decisions on Basel III and the impact of DEI changes. Watch the video below to learn more.

November 2024’s episode covers the impact of the US election results on the election and global markets, recent ESG and fintech developments in Asia and the importance of learning from innovation mistakes.

September 2024’s episode is all about the Draghi report’s plans for EU competitiveness, recent SEC finreg activities, the FCA’s ESG announcement and a roundup of the Nordic market discussions at Posttrade360 in Stockholm this month.

August 2024’s rundown of the proposed digital reporting standards in the UK and the EU, the lowdown on the CrowdStrike outage and operational resilience and the need for a break ahead of a busy fourth quarter!

June 2024’s episode featuring the regulatory and industry proposals related to artificial intelligence, the European focus on Target2-Securities and the need for asset servicing to change its approach to talent attraction and retention.

May 2024’s episode all about the move to shorten the settlement cycle this month in North America, the upcoming update to UCITS, wholesale CBDC progress in Hong Kong and the elections across the globe and their potential impact on finreg.

April 2024’s episode is all about the latest operational resilience finreg developments in the EU, the continuing industry focus on AI technology and ethics and the need to focus on people as well as tech trends.

March 2024’s episode looks at the SEC’s climate focused regulation, Basel Endgame discussions, the true cost of settlement failure and some thoughts about International Women’s Day 2024.

February 2024’s roundup of all things finreg and fintech, including the US House Financial Services Committee debate, EU research on sustainable funds, operations job cutting and SEC fines for communications surveillance failures.

January 2024’s episode featuring the lowdown from WEF in Davos, bitcoin ETF mania, operational resilience concerns and the run-up to T+1 settlement in North America.

December’s festive roundup of the fintech and finreg news including the ongoing FTX saga, asset managers and ESG, the continued Brexit finreg challenges and what might happen to CSDR next.

October 2023’s episode is all about the SEC’s busy finreg agenda, an update on Project Mariana (in the realm of CBDCs) and the buzz from the show floor at Sibos in Toronto, including tokenisation, generative AI and more.

The Sibos 2023 preview edition, with all the hot topics of note highlighted including tokenisation, generative AI, ESG, quantum computing, cybersecurity and more. Also, a quick look at all the finreg goings on during the summer.

August 2023’s roundup of all things fintech and finreg including Basel III Endgame (no, it’s not about the Avengers), the latest ESG regulatory developments around the G in the EU, the storm in a teacup about Coutts and its impact on KYC, and more incoming on AI.

July 2023’s episode of all the latest fintech and finreg news including the ESG debates in the US, MiFID changes in the UK and the regulatory changes for banks post-SVB.

June 2023’s rundown of the fintech and finreg news, including the SEC’s continued crackdown on crypto, the operational resilience issues at some market infrastructures and their ongoing investments in fintech firms.

May 2023’s fintech and finreg news, covering the SEC’s record-breaking whistleblower payout, the concept of an offline CBDC, MAS’s net zero plans, and some of the fintech discussion from a recent asset manager COO forum.

April’s episode of all the fintech and finreg news, including the DLT Pilot Programme, the new Consumer Duty requirements in the UK, the ongoing bank resolution discussions and the lowdown from Posttrade360 in Stockholm.

February 2023’s update on all things fintech and finreg, including the ESMA discussions about operational resilience, the US pushback against ESG regulation, transatlantic cooperation by EU and US regulators, and the importance of asset servicing.

January 2023’s roundup of all things finreg and fintech including the recent crypto enforcement actions, the outlook for the markets, the fintech recession, the marketing reviews in the cards for European capital markets and the risks to watch out for this year.

December’s festive roundup of the fintech and finreg news including the ongoing FTX saga, asset managers and ESG, the continued Brexit finreg challenges and what might happen to CSDR next.

November 2022’s episode is all about the crypto ice age coming, the fall of FTX, the trials and tribulations of corporate actions and what to expect from market infrastructures in 2023.

October 2022’s spooky finreg and fintech news cover everything from the dire state of the UK economy to the highlights from this year’s Sibos.

September 2022’s roundup of all the finreg and fintech news highlights the recent Senate Banking Committee discussions with Gary Gensler, the latest ESG fintech launch by MAS in Singapore and a roundup of our latest paper on post-trade efficiency.

August 2022’s episode is all about the recent crypto regulatory enforcements, the launch of a new green bond in Singapore as part of MAS’s ESG agenda and how to work better with regulators.

July’s episode is all about crypto finreg progress across the globe, the EU’s ESG ratings review, the deep tech innovation agenda, bigtech regulation and how to conduct a successful fintech POC.

June 2022’s episode examines the recent finreg actions related to ESG and greenwashing in the US and EU, the FTX roundtable with the CFTC on crypto and clearing, the new regulatory reporting association, and some thoughts on diversity in capital markets.

May 2022’s episode examines the crypto crash and its potential impact on finreg, a quick lesson on green bleaching, a chat about the stats from the recent T2S report and some words on the importance of data culture and fintech.

April 2022’s episode of Fintech Firebrand covers the digital finance, CBDC and meta verse explorations by the European regulators, progress in appointing new SEC and CFTC commissioners and the evolution of fintech – where business problems should come before technology!

FinTech B2B Marketing brings to you the February insights provided by Virginie O’ Shea, Founder of Firebrand Research.

FinTech B2B Marketing brings to you the February insights provided by Virginie O’ Shea, Founder of Firebrand Research.

FinTech B2B Marketing brings to you the January insights in the new year provided by Virginie O’ Shea, Founder of Firebrand Research.

Tune in to watch the latest market developments discussed by Virginie O’ Shea, Founder of Firebrand Research, for December in the world of FinReg and FinTech. Here are some key highlights.

Tune in to watch the latest market developments discussed by Virginie O’ Shea, Founder of Firebrand Research, for November in the world of Finreg and Fintech. Here are some key highlights.

Facebook, Instagram, and WhatsApp were taken out at the start of the month, leading to questions around operational resilience and cloud technology. Tune in to watch the latest market developments discussed by Virginie O’ Shea, Founder of Firebrand Research, for October in the world of Finreg and Fi...

Here are some recent market developments discussed by Virginie, Founder of Firebrand Research for the month of September in the world of Finreg and Fintech.

Virginie O’Shea, Founder of Firebrand Research shares her monthly FinTech market insights with the Fintech B2B Marketing Community to help marketers keep on top of the latest market trends. Here are some recent market developments discussed by Virginie for the month of July. Watch the video below to...

Virginie O’Shea, Founder of Firebrand Research shares her monthly FinTech market insights with the Fintech B2B Marketing Community to help marketers keep on top of the latest market trends. Here are some recent market developments discussed by Virginie for the month of June.

Virginie O’Shea, Founder of Firebrand Research shares her monthly FinTech market insights with the Fintech B2B Marketing Community to help marketers keep on top of the latest market trends. Here are some recent market developments discussed by Virginie for the month of May. Watch the video below to ...

Virginie O’Shea, Founder of Firebrand Research shares her monthly FinTech market insights with the Fintech B2B Marketing Community to help marketers keep on top of the latest market trends. Here are some recent market developments discussed by Virginie for the month of April. Watch the video below t...