Blundering about with old marketing technology (martech) kit can be limiting for your customers, or worse, downright uncomfortable. The problem is that legacy martech is not very sensitive, but your customers and prospects are. Our Founder, Payal Raina discusses with B2B Marketing.
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Ahead of her presentation at Get Stacked on 19 March, Payal Raina tells Kavita Singh how her B2C tech experience helped her become a martech leader in the B2B industry.
New technologies aren’t only transforming the banking industry, they’re also transforming regulation, customer expectations, and competition from non-financial entities – and this in turn is transforming the role of the financial services CMO. Technologies like artificial Intelligence (AI), big data...
Social listening for Wealth Management Getty Images
The ongoing pandemic has been a watershed event for businesses and their customers around the world, particularly for the wealth and asset management industry. The crisis is heightening—and speeding up—digital, social, economic, demographic, and regulatory shifts that were already transforming the i...
AI trends in 2021, information overload and its solution for FinTech professionals (PARTNER CONTENT)
Artificial intelligence (AI) has been around since the 1950s, but only in the last six years — with the advent of open-source, low-cost cloud computing and storage — has it become useful in solving real-world problems. In that short time, we’ve seen AI find new solutions in a wide range of industrie...
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Fintech, probably, won’t be the first thing that pops into your mind when you hear the word “Ukraine”. But did you know that one of the co-founders of the UK’s fintech giants Revolut Vlad Yatsenko is actually from Ukraine? Another Ukrainian native Max Levchin in 1998 co-founded the company that even...
Recent estimations indicate that Europe’s forthcoming generations are set to inherit around £2.3 trillion from Baby Boomers in over the next decade. Although some of this wealth will be pledged to charities or siphoned off in taxes, the majority of this vast inheritance will flow into Gen Xers and M...
It’s not just you — we’ve all been inundated by the noise around ChatGPT. Metia research has shown a 295% increase in conversations about AI-generated content over the past 18 months.
When it comes to revolutionising how financial services are delivered and experienced, the FinTech industry stands at the forefront of innovation, with customer experience (CX) being central to this transformation. Customers are becoming more tech-savvy, and the demand for more personalised services...
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