Insights & Resources

Thank you FF News | Fintech Finance for being an amazing partner at the Fintech B2B Marketing conference 2022 and covering the show. Watch the video as Sumeet Vermani Global VP of Marketing at Global Processing Systems and one of our esteemed community members shares his feedback and insights about ...

Watch the highlights of this year’s FinTech B2B Marketing Conference showcased 40+ speakers, 400+ registrations, and 18 partners. This event brought together a wealth of insights and industry best practices to help solve your day-to-day marketing challenges

Written by Elena Georgieva, Senior Analyst Relations Consultant

Start Early or Struggle Later Written by Christopher G. Fox, Founder / CEO, Ideas-Led Growth

Written by Bright In the fast-moving world of FinTech, staying still isn’t an option—especially in marketing. With new technologies, evolving regulations, and shifting customer expectations, FinTech marketers face unique challenges. This is where experimentation comes in. By incorporating deliberate...

Written by Angela Yore, CEO of SkyParlour In the fiercely competitive FinTech landscape, securing top-tier talent is more than just a strategic advantage—it’s essential to long-term success. While many businesses invest heavily in recruitment and employee benefits, too often they overlook a powerful...

Author: Matt Robinson, Content Director at Metia Forecasts predict that 90% of the content available on the internet will be generated by AI in some capacity by 2026. It’s a given that marketers will increasingly need to ensure they are effectively set up to keep pace with market innovation as AI co...

Nothing speaks louder than the voices of our incredible community! Hear firsthand from one of our valued members about how this partnership continues to drive impact, innovation, and growth year after year. Watch the video below.

Nothing speaks louder than the voices of our incredible community! Hear firsthand from one of our valued members about how this partnership continues to drive impact, innovation, and growth year after year. Watch the video below.

Attributed to Angela Yore, CEO of SkyParlour. In the ever-evolving financial landscape, the role of public relations (PR) professionals has become crucial in shifting the narrative around financial services. Historically seen as impersonal and transactional, the industry is experiencing a transforma...

Author: Katie Hayes, Head of Marketing, Ozone API As the payments and financial industries navigate a world increasingly focused on sustainability and ethical governance, the imperative to adopt Environmental, Social, and Governance (ESG) strategies has never been more pronounced. With stakeholders ...

Nothing speaks louder than the voices of our incredible community! Hear firsthand from one of our valued members about how this partnership continues to drive impact, innovation, and growth year after year. Watch the video below.

Author: Colleen Judge, Head of Marketing at Matrix Applications & South Street Securities Holdings, Inc. Colleen Judge, Head of Marketing at Matrix Applications & South Street Securities Holdings, Inc.

Nothing speaks louder than the voices of our incredible community! Hear firsthand from one of our valued members about how this partnership continues to drive impact, innovation, and growth year after year. Watch the video below.

February 2025’s episode is all about the ongoing developments in European T+1, the focus on Reddit in capital markets for sentiment analysis and finreg changes in the US.

The January 2025 episode covers the changes to US finreg incoming, UK decisions on Basel III and the impact of DEI changes. Watch the video below to learn more.

Join us as we reflect on an incredible year of collaboration, innovation and growth in 2024. From empowering marketing leaders to fostering meaningful connections, discover how we’ve advanced together as a global community and set the stage for an even brighter future. Right from having our chapters...

November 2024’s episode covers the impact of the US election results on the election and global markets, recent ESG and fintech developments in Asia and the importance of learning from innovation mistakes.

Discover the best moments from the Fintech Marketing Global Awards 2024! Our highlights video captures the excitement, innovation, and celebration of excellence in the fintech marketing space. From inspiring keynotes to groundbreaking campaigns, see how industry leaders are shaping the future of fin...

September 2024’s episode is all about the Draghi report’s plans for EU competitiveness, recent SEC finreg activities, the FCA’s ESG announcement and a roundup of the Nordic market discussions at Posttrade360 in Stockholm this month.

August 2024’s rundown of the proposed digital reporting standards in the UK and the EU, the lowdown on the CrowdStrike outage and operational resilience and the need for a break ahead of a busy fourth quarter!

June 2024’s episode featuring the regulatory and industry proposals related to artificial intelligence, the European focus on Target2-Securities and the need for asset servicing to change its approach to talent attraction and retention.

Written by Christopher G. Fox, Founder and CEO, Ideas-Led Growth. Originally published on Ideas-Led Growth and syndicated by permission of the author.

When it comes to revolutionising how financial services are delivered and experienced, the FinTech industry stands at the forefront of innovation, with customer experience (CX) being central to this transformation. Customers are becoming more tech-savvy, and the demand for more personalised services...

When it comes to revolutionising how financial services are delivered and experienced, the FinTech industry stands at the forefront of innovation, with customer experience (CX) being central to this transformation. Customers are becoming more tech-savvy, and the demand for more personalised services...

When it comes to revolutionising how financial services are delivered and experienced, the FinTech industry stands at the forefront of innovation, with customer experience (CX) being central to this transformation. Customers are becoming more tech-savvy, and the demand for more personalised services...

“It feels like a community.” Come and hear what our members say about our community. FinTech Finance were recently at the 2024 Fintech B2B Marketing Community Conference in London and gathered some of the attendees’ thoughts. Our conference certainly has a niche focus but as these guests tell us, wh...

Watch Payal Raina, founder of Fintech B2B Marketing, discusses the peer-to-peer group’s mission — to break down silos between TradFi firms and financial technology firms, to create greater collaboration and learning opportunities for marketers. In this interview, conducted by TABB Group CEO Bruce Mo...

May 2024’s episode all about the move to shorten the settlement cycle this month in North America, the upcoming update to UCITS, wholesale CBDC progress in Hong Kong and the elections across the globe and their potential impact on finreg.

Here’s a sneak of what our distinguished speaker, Jessica Lyn Zall, Chief Marketing Officer at Car IQ Inc., has to say about her upcoming session on the topic – How brands having ‘Purpose’ as a driver of business growth has gone from aspiration to strategic business priority.

Lord Chris Holmes’s opening keynote captivated the audience with his profound insights on technology, FinTech, and the power of inclusion, at our recent FinTech B2B Marketing Conference, which took place in April in London. Holmes, a former Paralympic swimmer with an impressive record of nine gold, ...

Marketing technology (MarTech) has come a long way in the past decade, and few people have observed this evolution as closely as Scott Brinker. Known as the Godfather of MarTech, Scott is a legend who wears multiple hats: he’s the editor of chiefmartec.com, the VP of Ecosystem Platform at HubSpot, a...

Just as every exquisite dish is born from the perfect combination of ingredients, so too is the recipe for B2B marketing success. Crafting the perfect campaign lies not just in the individual elements, but in diligently combining them in pursuit of your objective.

Watch our client testimonials to see how our services have made a real impact. Hear firsthand from satisfied customers about their experiences, the results they’ve achieved, and why they trust us to meet their needs. Click here to see their stories and learn how we can help you too.

Dive into the exciting highlights from the FinTech B2B Marketing Conference! 🚀

Watch what community members say about the most underused buzzwords. These fintech and marketing experts gave the slate of things they thought needed more attention, both for the benefit of the industry and for you the viewer.

Scott Brinker, known as the Godfather of Martech, recently engaged in a thought-provoking discussion with Payal Raina, the founder of the FinTech B2B Marketing community. As the editor of Chiefmartec.com and VP of Platform Ecosystem at HubSpot, Scott shared his insights on the latest trends, the evo...

April 2024’s episode is all about the latest operational resilience finreg developments in the EU, the continuing industry focus on AI technology and ethics and the need to focus on people as well as tech trends.

Take a look at the highlights video from FinTech Futures put together the highlights of the FinTech B2B Marketing Conference on 23 April 2024 at the Leonardo Royal St Paul’s in London Sharing the thoughts from Payal Raina, founder, FinTech B2B Marketing; Lisa Addison, growth director, Cognizant; Nic...

1. Tell us about your role

Discover the power of real experiences! Dive into our customer testimonials and witness firsthand the impact of our products/services on people’s lives. From heartfelt stories to genuine feedback, find out why our customers keep coming back for more.

Embark on a captivating journey through the highs, lows, and defining moments that have shaped our company’s narrative. From humble beginnings to remarkable achievements, our story is a testament to resilience, innovation, and unwavering dedication.

March 2024’s episode looks at the SEC’s climate focused regulation, Basel Endgame discussions, the true cost of settlement failure and some thoughts about International Women’s Day 2024.

Tell us about your role at LendInvest?

Witness the transformative moments, celebrate the triumphs, and embrace the challenges overcome together. This is more than a journey; it’s a testament to the power of community spirit and the profound impact of collective endeavour. Experience the essence of our shared narrative, where every step f...

February 2024’s roundup of all things finreg and fintech, including the US House Financial Services Committee debate, EU research on sustainable funds, operations job cutting and SEC fines for communications surveillance failures.

January 2024’s episode featuring the lowdown from WEF in Davos, bitcoin ETF mania, operational resilience concerns and the run-up to T+1 settlement in North America.

December’s festive roundup of the fintech and finreg news including the ongoing FTX saga, asset managers and ESG, the continued Brexit finreg challenges and what might happen to CSDR next.

Discover the pulse of industry innovation and insight as experts converge at the CMO Roundtable. Hear firsthand accounts from thought leaders, exchange ideas, and gain invaluable perspectives shaping the future of marketing. Engage with a dynamic community where diverse opinions converge, sparking c...

In the rapidly evolving world of digital marketing and advertising, staying up-to-date with the latest trends and obtaining key certifications can give professionals an edge in the fintech marketing industry. These certifications validate your expertise, enhance your credibility and can even lead to...

What top tip would you give to fellow B2B marketers?

Welcome to the FinTech B2B Marketing Community! 🚀 In this exclusive video, meet the faces behind the success stories and learn how we made a positive difference in the lives and businesses of our clients.

October 2023’s episode is all about the SEC’s busy finreg agenda, an update on Project Mariana (in the realm of CBDCs) and the buzz from the show floor at Sibos in Toronto, including tokenisation, generative AI and more.

Tell us about your role at Acadia?

In the rapidly evolving world of digital marketing and advertising, staying up-to-date with the latest trends and obtaining key certifications can give professionals an edge in the fintech marketing industry. These certifications validate your expertise, enhance your credibility and can even lead to...

The fintech industry is a dynamic and ever-evolving landscape. As a senior-level fintech marketing professional, staying ahead of the curve is essential to maintain relevance and effectiveness in your role. In this comprehensive guide, we’ll provide you with a 10-point checklist of both hard and sof...

The Sibos 2023 preview edition, with all the hot topics of note highlighted including tokenisation, generative AI, ESG, quantum computing, cybersecurity and more. Also, a quick look at all the finreg goings on during the summer.

That’s a wrap! A BIG THANK YOU to ALL our attendees, speakers, and partners who made our inaugural virtual Global Demo Day Conference 2023 such a success. We couldn’t have done it without you. Hope to see you all again next year!

August 2023’s roundup of all things fintech and finreg including Basel III Endgame (no, it’s not about the Avengers), the latest ESG regulatory developments around the G in the EU, the storm in a teacup about Coutts and its impact on KYC, and more incoming on AI.

It’s not just you — we’ve all been inundated by the noise around ChatGPT. Metia research has shown a 295% increase in conversations about AI-generated content over the past 18 months.

Check out our latest video from Money20/20 Europe, where Payal Raina founder of the FinTech B2b Marketing Community in conversation with Financial IT.

July 2023’s episode of all the latest fintech and finreg news including the ESG debates in the US, MiFID changes in the UK and the regulatory changes for banks post-SVB.

Tell us about your role at TradeBridge.

Don’t miss our latest video from Money20/20 Europe, where Payal Raina founder of FinTech B2b Marketing Community discusses the secrets to success in fintech marketing strategies with FinTech Futures

June 2023’s rundown of the fintech and finreg news, including the SEC’s continued crackdown on crypto, the operational resilience issues at some market infrastructures and their ongoing investments in fintech firms.

As the emphasis on a company’s Environmental, Social and Governance (ESG) strategy grows, an important question will come to mind: how can we implement effective ESG initiatives that create a tangible impact? While most companies aim to have a socially responsible strategy for stakeholders, oftentim...

Tech layoffs made a big splash in the headlines last year, and it’s a trend that’s continued into 2023. Twitter, Tesla, Microsoft and Netflix all cut staff in 2022, and so far this year we’ve already seen the likes of Amazon and Salesforce slashing jobs. The fallout from the demise of Silicon Valley...

The Fintech B2B Marketing Conference earlier this year offered a glimpse into the wonderful and often complex world of demand generation strategies, bringing together leaders from various industries. With their insights on hand, let’s delve into the core topics that came out of the discussions for e...

Watch the highlights of this year’s FinTech B2B Marketing Conference showcased 40+ speakers, 400+ registrations, and 18 partners. This event brought together a wealth of insights and industry best practices to help solve your day-to-day marketing challenges

Join Hannah Duncan as she navigates through a sea of cutting-edge innovations, groundbreaking campaigns, and influential minds in the industry. In this vlog, we’ve got our finger on the pulse of the Fintech B2B Marketing Conference, bringing you exclusive behind-the-scenes access and interviews with...

May 2023’s fintech and finreg news, covering the SEC’s record-breaking whistleblower payout, the concept of an offline CBDC, MAS’s net zero plans, and some of the fintech discussion from a recent asset manager COO forum.

Tell us about your role at Ozone API?

April’s episode of all the fintech and finreg news, including the DLT Pilot Programme, the new Consumer Duty requirements in the UK, the ongoing bank resolution discussions and the lowdown from Posttrade360 in Stockholm.

In the fintech sector, progress thrives on innovation. At our Fintech B2B Marketing Conference earlier this year, industry experts shed light on a critical challenge – how to effectively develop content strategies that stand out in a sea of information. In the blog post below, we offer a glimpse int...

Watch the key highlights and milestones of the community.

Tell us about your role at Finastra?

February 2023’s update on all things fintech and finreg, including the ESMA discussions about operational resilience, the US pushback against ESG regulation, transatlantic cooperation by EU and US regulators, and the importance of asset servicing.

January 2023’s roundup of all things finreg and fintech including the recent crypto enforcement actions, the outlook for the markets, the fintech recession, the marketing reviews in the cards for European capital markets and the risks to watch out for this year.

As we gear up for the new year and celebrate the festive season with family and friends, all of us at the FinTech B2B Marketing community would like to wish you a Happy Holiday, a Merry Christmas and a New Year filled with success and prosperity.

December’s festive roundup of the fintech and finreg news including the ongoing FTX saga, asset managers and ESG, the continued Brexit finreg challenges and what might happen to CSDR next.

November 2022’s episode is all about the crypto ice age coming, the fall of FTX, the trials and tribulations of corporate actions and what to expect from market infrastructures in 2023.

That’s a wrap! A BIG THANK YOU to ALL our attendees, speakers, and partners who made our inaugural virtual Global Demo Day Conference 2022 such a success. We couldn’t have done it without you. Hope to see you all again next year!

October 2022’s spooky finreg and fintech news cover everything from the dire state of the UK economy to the highlights from this year’s Sibos.

September 2022’s roundup of all the finreg and fintech news highlights the recent Senate Banking Committee discussions with Gary Gensler, the latest ESG fintech launch by MAS in Singapore and a roundup of our latest paper on post-trade efficiency.

Tell us about your role at LSEG (London Stock Exchange Group).

August 2022’s episode is all about the recent crypto regulatory enforcements, the launch of a new green bond in Singapore as part of MAS’s ESG agenda and how to work better with regulators.

Watch the video to learn how our community members are staying on top of their FinTech B2B Marketing game by joining the FinTech B2B Marketing Community. Don’t get left behind, come and join the movement!

Tell us about your role at Banking Circle

Watch the video to find out why leading senior marketers across the globe are keeping themselves on top of their marketing game as part of the FinTech B2B Marketing Community. Join the Movement!

July’s episode is all about crypto finreg progress across the globe, the EU’s ESG ratings review, the deep tech innovation agenda, bigtech regulation and how to conduct a successful fintech POC.

June 2022’s episode examines the recent finreg actions related to ESG and greenwashing in the US and EU, the FTX roundtable with the CFTC on crypto and clearing, the new regulatory reporting association, and some thoughts on diversity in capital markets.

We hosted our inaugural FinTech B2B Marketing Conference back in April. For those who missed the event in person, here is a short video to give you a quick glimpse of the day.

We hosted our inaugural FinTech B2B Marketing Conference in April in London. Watch the main highlights of the conference & check out what some of the attendees had to say about the event – In conversation with FinTech Finance News

Watch the conference highlights & hear the views of Angela Yore, Founder and Managing Director from SkyParlour in conversation with FinTech Finance News. Yore discusses the exciting activity of SkyParlour’s clients when it comes to M&As and what makes FinTech Marketing stand out in the industry.

May 2022’s episode examines the crypto crash and its potential impact on finreg, a quick lesson on green bleaching, a chat about the stats from the recent T2S report and some words on the importance of data culture and fintech.

April 2022’s episode of Fintech Firebrand covers the digital finance, CBDC and meta verse explorations by the European regulators, progress in appointing new SEC and CFTC commissioners and the evolution of fintech – where business problems should come before technology!

FinTech B2B Marketing brings to you the February insights provided by Virginie O’ Shea, Founder of Firebrand Research.

Tell us about your role at BCB Group?

FinTech B2B Marketing brings to you the February insights provided by Virginie O’ Shea, Founder of Firebrand Research.

Nadia Edwards-Dashti, CCO at Harrington Starr in conversation with Payal Raina, Founder of FinTech B2B Marketing community. Nadia’s FinTech Women Walk The Talk, the inaugural publication is already making waves across the industry. During the conversation, Nadia shares her journey and top tips on dr...

FinTech B2B Marketing brings to you the January insights in the new year provided by Virginie O’ Shea, Founder of Firebrand Research.

What is “Syncresis,” and how did you come up with it?

Demographics are destinies. Today, 63% of the world population is aged under 40. The population of wealthy individuals is steadily expanding. Many of them are likely to be a party to or are considering, the transfer of substantial wealth for the first time.

Tune in to watch the latest market developments discussed by Virginie O’ Shea, Founder of Firebrand Research, for December in the world of FinReg and FinTech. Here are some key highlights.

Episode 1 – How to be stress-proof in 2022 & beyond – no matter what

Tune in to watch the latest market developments discussed by Virginie O’ Shea, Founder of Firebrand Research, for November in the world of Finreg and Fintech. Here are some key highlights.

Facebook, Instagram, and WhatsApp were taken out at the start of the month, leading to questions around operational resilience and cloud technology. Tune in to watch the latest market developments discussed by Virginie O’ Shea, Founder of Firebrand Research, for October in the world of Finreg and Fi...

Recent estimations indicate that Europe’s forthcoming generations are set to inherit around £2.3 trillion from Baby Boomers in over the next decade. Although some of this wealth will be pledged to charities or siphoned off in taxes, the majority of this vast inheritance will flow into Gen Xers and M...

Here are some recent market developments discussed by Virginie, Founder of Firebrand Research for the month of September in the world of Finreg and Fintech.

Fintech, probably, won’t be the first thing that pops into your mind when you hear the word “Ukraine”. But did you know that one of the co-founders of the UK’s fintech giants Revolut Vlad Yatsenko is actually from Ukraine? Another Ukrainian native Max Levchin in 1998 co-founded the company that even...

Tell us about your role at ADIN?

AFME’s 3rd Annual European Capital Markets Technology and Innovation Virtual Conference

Virginie O’Shea, Founder of Firebrand Research shares her monthly FinTech market insights with the Fintech B2B Marketing Community to help marketers keep on top of the latest market trends. Here are some recent market developments discussed by Virginie for the month of July. Watch the video below to...

Many financial services and FinTech firms recognise the need to create a diverse and inclusive culture. But when it comes to Diversity & Inclusion (D&I), so often we hear the question “where do we start?” This is exactly what our 5 part FinTech B2B Marketing webinar series, specially tailored for ma...

The recent Pandemic has seen marketers switch gears, refocus, and redefine their objectives and strategies across all industries. People around the world suddenly had to change their habits, seemingly overnight. The way they have predicted the customer behaviour to interact and consume content has c...

Inclusion and diversity in marketing won’t just happen— it takes deliberate steps from marketers to amplify unheard voices and represent diverse audiences. In this, the third episode in our fice-part webinar series for marketers on D&I, Diversity & Inclusion – Marketing for Social Good – What’s your...

Tell us about your role at RBC Global Asset Management?

Virginie O’Shea, Founder of Firebrand Research shares her monthly FinTech market insights with the Fintech B2B Marketing Community to help marketers keep on top of the latest market trends. Here are some recent market developments discussed by Virginie for the month of June.

While 2020 was an unprecedented disruption, 2021 was said to be a year of a remarkable adaptation as well as transformation. As opportunities are opening up in the FinTech industry, there are a few trends that are going to continue through 2021 and may also drive the financial services industry forw...

What has become one of the biggest challenges for organizations in recent times, especially with Covid-19, is that all of them were forced to stretch above and beyond themselves in order to make sure that all the personnel within their organization felt included. For example, in the organization’s d...

There seems to exist a silent, mutual understanding between investors and an investees that their foremost goal and main obligation should be to maximize the short-term returns for all the stakeholders – “no matter what”. Regardless for other factors like the social and environmental impacts their d...

Of course, you have created great product. You also must have created an absolutely stunning website.And then you have optimized the content with as much SEO as possible, and also must have added some advanced e-commerce functionalities as well. You must have started a unit with a very strong custom...

One of the pain points as a Marketer, especially if you come from a highly regulated industry like Banking or Fintech, is to strike that balance between adhering to the marketing compliance as well as being able to deliver high SEO friendly content to drive traffic, be it online or offline. Regulati...

Virginie O’Shea, Founder of Firebrand Research shares her monthly FinTech market insights with the Fintech B2B Marketing Community to help marketers keep on top of the latest market trends. Here are some recent market developments discussed by Virginie for the month of May. Watch the video below to ...

Virginie O’Shea, Founder of Firebrand Research shares her monthly FinTech market insights with the Fintech B2B Marketing Community to help marketers keep on top of the latest market trends. Here are some recent market developments discussed by Virginie for the month of April. Watch the video below t...

Artificial intelligence (AI) has been around since the 1950s, but only in the last six years — with the advent of open-source, low-cost cloud computing and storage — has it become useful in solving real-world problems. In that short time, we’ve seen AI find new solutions in a wide range of industrie...

The fight for equality and representation in the workplace is an ongoing struggle and the pandemic has made all decisions that companies need to make that much harder, especially concerning diversity and inclusion. In their article Women in the Workplace 2020, consultancy giant McKinsey even goes so...

The ongoing pandemic has been a watershed event for businesses and their customers around the world, particularly for the wealth and asset management industry. The crisis is heightening—and speeding up—digital, social, economic, demographic, and regulatory shifts that were already transforming the i...

Social listening for Wealth Management Getty Images

Virginie O’Shea, Founder of Firebrand Research shares her monthly FinTech market insights with the Fintech B2B Marketing Community to help marketers keep on top of the latest market trends. Here are some recent market developments discussed by Virginie for the month of February. Watch the video belo...

New technologies aren’t only transforming the banking industry, they’re also transforming regulation, customer expectations, and competition from non-financial entities – and this in turn is transforming the role of the financial services CMO. Technologies like artificial Intelligence (AI), big data...

The COVID-19 pandemic outbreak has significantly changed how we interact with each other, at work and home. Whether its daily stand-ups, scrums, team meetings, one-to-ones, conferencing and networking, webinars or your weekly family lockdown quiz – invitations come in droves. Every. Single. Day.

Learning with Market Leaders – Anoosha Livani, Director, UK Head of Marketing & Communications at Societe Generale Securities Services and Advisory Board Member for the Fintech B2B Marketing community shares her views with Payal Raina, Founder at FinTech B2B Marketing about why D&I is important in t...

Welcome to “Learning from Market Leaders”, a series of one-to-one conversations with industry-leading minds. In an interview with Payal Raina, Fintech Marketing founder – Anoosha Livani, Director UK Head of Marketing and Communications at Societe Generale Securities Services discusses her key three ...

We keep discussing how the world of work has transformed in 2020. Six months on from the UK’s initial COVID-19 lockdown, 40 per cent of UK office workers are continuing to work from home and nine out of ten remote workers would like to continue to do so long-term.

Janet Du Chenne, Advisory Board Member of Fintech B2B Marketing and Editorial Director at flow, Deutsche Bank Corporate Bank’s insights magazine for corporate and institutional clients, assesses how environmental, social and governance (ESG) factors have climbed the corporate agenda since Covid-19, ...

IG is famous for pioneering spread betting but less well known for the example it sets to other fintech companies in its commitment to fostering a culture of inclusion and diversity in the workplace. Here, Marta Izquierdo, Head of European Marketing, explains IG’s strategy, its features and the bene...

Janet Du Chenne, Advisory Board Member of FinTech B2B Marketing and Editorial Director of flow magazine, Deutsche Bank Corporate Bank’s insights magazine for corporate and institutional clients, sets out how environmental, social and governance (ESG) factors have moved from being a niche product for...

Janet Du Chenne, Advisory Board Member at FinTech B2B Marketing and Editorial Director of flow magazine, Deutsche Bank Corporate Bank’s insights magazine for corporate and institutional clients, sets out how Marketing showcases the bank’s efforts to put its sustainable targets into action Deutsche B...

During events such as the Coronavirus (Covid-19) pandemic, which alter the business environment, marketing takes centre stage as the public face of an enterprise, for better or for worse. There is much uncertainty about the future which will more likely influence consumer behaviour for years to come...

Stephanie Gopalakrisna, Director Head of Marketing EMEA at BNY Mellon Pershing shares her key tips for Fintech Marketers to stay ahead in this COVID-19 climate

I moved into a content marketing role around six years ago after a decade as a PR practitioner, and while certain aspects of the two disciplines were very similar – story crafting, messaging, creativity, etc. – my eyes were fully opened to the commercial side of the business and how the various part...

Introduction: My previous introductory article outlined why marketers should take the trouble to study accounting and finance, and explained the similarities and differences between the two disciplines. This second article goes into a bit more detail about why marketing and accounting and finance go...

Payal Raina is currently the Global Head of Marketing at Torstone Technology, where she leads a team of seven marketers/agencies across their global locations. She does this part-time while also working as a marketing lecturer for the London College of International Business Studies (LCIBS). Her thi...

Janet Du Chenne, editorial director of flow, Deutsche Bank Corporate Bank’s thought leadership magazine for clients, discusses how the Corona virus lock-down has forced a rethink on digital and content marketing strategies.

I was away on holidays for a couple of weeks before Christmas and landed back home on Christmas eve evening; I was feeling nervous hoping my kids Christmas presents would have delivered on time. Thanks to Amazon (or shall I say Santa Claus Amazon!) the gifts arrived right on time, which was a big si...

Ahead of her presentation at Get Stacked on 19 March, Payal Raina tells Kavita Singh how her B2C tech experience helped her become a martech leader in the B2B industry.

There is no doubt that Covid-19 is a powerful force that is changing the way we work, rocking the economy and driving businesses in all industries and sectors to revisit and adapt their strategies. In late February 2020, analyst firm IDC canvassed 32 chief experience officers (CXOs) in 10 industries...

Even before the Covid-19 pandemic, it was clear from my work with small businesses what exacting challenges such enterprises face when market conditions are dynamic and fast-changing. These challenges are characterised by a high level of uncertainty, with situations that are open-ended, predominantl...

How can companies create personal, one-on-one long-lasting relationships while deploying digital, automated technology that all but eliminates the human factor? Ahead of her session at TFM 2019, Payal Raina explains how businesses can use the latest marketing technologies to deliver powerful, seamle...

Blundering about with old marketing technology (martech) kit can be limiting for your customers, or worse, downright uncomfortable. The problem is that legacy martech is not very sensitive, but your customers and prospects are. Our Founder, Payal Raina discusses with B2B Marketing.

Today’s marketers are no longer confined to creating campaigns and generating leads and sales. Opportunity exists for the marketers of today to become the CEOs of tomorrow.

Janet Du Chenne is Editorial Director, Marketing, Deutsche Bank Corporate Bank, where for the past five years she has been responsible for the production of flow magazine. She joined Deutsche as a journalist with experience gained on a number of financial trade press publications.

This is the first of a short series of articles on the significance of accounting and finance for marketers working in the financial and technology industry. This article outlines why marketers should take the trouble to study accounting and finance, and explains the similarities and differences bet...

Author: CIM PR Team